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Ted baker fonty9/1/2023 Overseas, the brand opened in New Zealand and San Diego. In 2010, the brand further diversified into lingerie, B by Ted Baker for Debenhams and opened a Grooming Room which offered customers the opportunity to enjoy a Turkish barber experience which the fictitious ‘Ted’ discovered during his travels! An accessories pop-up named Sweet Shoppe and Ted’s Beauty Spot debuted. The real triumph was being hailed as Superbrand. The twentieth anniversary saw the opening of stores in Belfast, Cambridge, Heathrow T5, Westfield London, Taipei and Athens, Greece. Two years later, an ambitious project, Ted Baker and Friends opened in London - a one-stop shop including a barber, shop shoe shining service and virtual concierge. In the UK, a store opened in Gatwicks North Terminal in addition to a womenswear boutique in Covent Garden. Stores opened in Orange County, California Dublin, Melbourne and Miami. Closer to home, a new store opened in Nottingham.Ģ006 was another milestone year as Ted Baker became official suit supplier to Qantas Socceroos for the World Cup. In 2004 Ted Baker expanded to Australia and New Zealand and opened in San Francisco, Las Vegas, London, LA, Dallas and womenswear in New York. The brand diversified into sunglasses, eyewear, fragrances, watches and Ted Baker Home and airport stores opened at Gatwick South and Heathrow astride standalone stores in Paris, San Jose, Miami, Covent Garden, Manchester and Kings Road, London. ![]() More store openings were in the scheme of things, in particular, Birmingham, Richmond, Canary Wharf and Kings Road, London. 2000 witnessed the launch of Ted Baker Footwear and Teddy Girl. The following year, stores opened in The Manchester Triangle Centre, Bluewater and Stockholm. This, in addition to the launch of Skinwear and Underwear. The first standalone store opened in New York and its online store went live. 1998 was a landmark year for the fashion brand. In 1997, Ted Baker became a public company. Teddy Boy was launched, a womenswear store opened in Nottingham and Ted Baker maintained its expansion mode with store openings in Covent Garden and Leeds. Followed by a wholesale business in the UK and stores in Button Street, Liverpool. Focusing on the design aesthetic, the brand launched three collections: The Blue Baker, Ted Baker Woman and Ted Baker Lite. Ted Baker became a privately owned company in 1993. In expansion mode, stores opened in Soho, London, Leeds Victoria Quarter and Bridlesmith Gate, Nottingham. Per founder Ray Kelvin, it is ‘an individual and quirky viewpoint on fashion which keeps the customer coming back for more’. Ted Baker sets itself apart from other fashion retailers due to its distinct brand identity characterised by ‘Ted’, who is a personification of the brand’s quirky British image. ![]() I could have gone bankrupt, then my name would have always been associated with a failed company…” “I didn’t want to use my real name,” Ray Kelvin told Vogue. It was a huge success as the focus was clearly on quality, attention to detail and a quirky sense of humor. The first store in London opened in Covent Garden and the British retailer then launched its acclaimed collection of Oxford Shirts. Historyįounder Ray Kelvin, who named the company Ted Baker after a fictitious character he envisioned as a fearless aviator, all-round sportsman and a dashing man who attracts princesses and Hollywood beauties - opened the first store in Glasgow in March 1988 and quickly expanded to Manchester, Sheffield, Cambridge and Nottingham Exchange Arcade. Its strengths lie in diverse sources of revenue and geographic reach, high level of investment and a unique culture carried forward by a passionate workforce. ![]() A quintessentially British brand, Ted Baker has grown from its origin in 1988 as a single shirt specialist store to a global lifestyle brand offering menswear, womenswear, accessories and more.
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